Engagement Type : 
Public Relations
duration : 
6 weeks

Party at the Mailbox

summary

Meeting Voters Where They Are.

01
overview

Our team worked with a team of fellows, volunteers and the client to research the community-based needs of Detroiters, create programming to service the needs, secure corporate and community partnerships, name and brand the initiative, and implement an integrated marketing campaign. The campaign components included: event planning, sponsorship management, video production, social media management, branding, graphic design, and media relations.

02
approach

As the local marketing agency of record for a 3-city (Detroit, Baltimore and Philadelphia) Get Out To Vote campaign, the 2050 Partners, Inc. team was tasked with managing public relations, design and social media to engage community organizations, business leaders, and individuals.

Our team secured partnerships with Detroit Vs. Everybody, and the Detroit Pistons. Furthermore, we engaged thousands of Detroiters and gained valuable media exposure.

  • TARGET AUDIENCES:
  • Detroiters with a valid Detroit mailing address
  • First time voters
  • Experienced voters, but on edge about upcoming election


03
results
11.3k
Impressions
1.2k
Engagements
4,800
Sign Ups
04
03
conclusion

2050 Partners exceeded our goals.